The Team

David Smith

Owner / Head CrossFit Coach

David - personal trainers in Norwich - SpitFire

David has had an active involvement within the local regional and UK CrossFit Community both as an athlete and coach for a number of years.  Having spent most of his adult life around sport, competition, and helping others achieve their goals he is proud to support the best fitness community in the world.

Starting out as a competitive Sprinter and Hurdler throughout high school and for a number of years thereafter, David went on to serve as a Commissioned Officer in the Royal Air Force, subsequently participating in numerous Strength and Conditioning programs before being introduced to CrossFit by a fellow coach in 2011.

“CrossFit has transformed the way I train, and coach, in such a positive way and have met so many wonderful people along the way, and for this I feel very privileged to be able introduce others to this amazing training methodology here at CrossFit Spitfire”.

David received the ‘Directors Special Award’ at the Soldiering On Awards 2018 for the success of CrossFit Spitfire and his mentoring support to the Military Veterans Community for business start ups, including business planning, digital marketing and business consultancy. In addition, David is the X-Forces Ambassador for East Anglia providing support to the Veteran community through the X-Forces network.

David is a qualified Level 2 CrossFit Coach, and has had the unique opportunity to coach at a number of other UK affiliates.  He has also competed in numerous UK CrossFit competitions both as an Individual and in Team events, and has also judged at a number of high profile events, including as Head Judge.  He also holds a British Weightlifting Level 2 Coach certification, and Strength and Power Level 1 alongside numerous other qualifications.  He is also an experienced professional Engineer, Motorsport track day instructor, Bushcraft Survival Instructor and qualified Private Pilot.

Hannah Phillips

CrossFit Coach / Personal Trainer

Hannah Phillips CrossFit Coach / Personal Trainer

Originally from Norwich, Hannah already has a huge background in CrossFit after training and competing for CrossFit Colchester since 2012.  With one of the most impressive CV’s around, she holds a wide range of qualifications including: MSc Cardiac Rehabilitation distinction at the University of Essex, and a First Class BSc (Hons) Sports & Exercise Science degree. She also holds a British Weightlifting Level 2 Coach certification, alongside numerous other qualifications.

“Since I started my CrossFit journey, the programming and methodology have challenged me to dig deep to make things happen. I have never been stronger both physically and mentally than I am right now and couldn’t’t have done it without the support and friendship of the CrossFit Community.”

Hannah is passionate about constantly expanding her knowledge and loves meeting new people of all ages and ability, helping others develop and achieve their goals.  Hannah is also available for personal training sessions at Spitfire.  Needless to say we are very pleased to have Hannah as part of our team!

Benjamin Clayphan

CrossFit Coach / Personal Trainer

Benjamin Clayphan CrossFit Coach & Personal Trainer

Originally from Kent, Ben moved to Norwich when he was 16 where he joined the Easton College Rugby Academy, shadowing his Olympic Weightlifting and Strength & Conditioning coach whilst doing his Level 3 BTEC Diploma in Sport.  Coming from a competitive sporting background Ben started coaching at the age of 18, initially coaching rugby he soon qualified as a Level 2 Rugby Union Coach.  This led to opportunities coaching in schools and even for the Premiership rugby team ‘Harlequins RFC’ at Twickenham, where he coached junior performance camps.  Ben went on to specialise as a Strength & Conditioning coach, gaining his Level 3 qualification in Personal Training, British Weightlifting Level 2 Coach and a Diploma in Sport Science.

Upon discovering CrossFit, Ben fell in love with the ‘sport of fitness’ and quickly went on to qualify as a CrossFit Level 1 Trainer.  Ben is one of the most passionate, motivating and charismatic coaches we know, with his clear passion for the sport of CrossFit backed up with experience, dedication and the drive to see others succeed.  Any class lucky enough to have Ben at helm will always be in for a treat!  Ben is also available for personal training sessions at Spitfire.

Scott Robinson

CrossFit Coach / Personal Trainer

Scott Robinson CrossFit Coach / Personal Trainer

Scott has been a part of the UK CrossFit community for quite some time, but in his youth fitness was the last thing on his mind. He grew to 20st on an unhealthy diet of McDonalds and zero exercise, but, he turned that around in his early 20s where he took up fitness and ultimately CrossFit. With his new found passion for health and fitness he wanted to help others know that anything is possible.

He has been on both sides of the spectrum as an athlete, qualifying and competing at high level regional CrossFit competitions, but spends most of his time now as a coach where he continues to pursue knowledge to help others.

Precision Nutrition Level 1 / CrossFit Level 2 / CrossFit Mobility / British Weightlifting Level 2 / Strength and Power Level 1 / Attitude Nation Level 1 / Body Type Nutrition Foundation / Currently completing OPEX CCP.

Personal Training & Programming:

Sheena Valentina

CrossFit Coach / Team Spitfire Administrator

Sheena Valentina CrossFit Coach

Sheena Valentina has had a life long passion for fitness, throughout her childhood and adult years. Uniquely experienced, Sheena spent a number of years serving in the Royal Air Force serving throughout the UK and abroad, during which time she was privileged enough to train along side a number of different forces including the Marines, which cemented her love of fitness. During her training she also won the PT award.

Upon leaving the service Sheena continued her fitness journey, and upon discovering CrossFit quickly fell in love with the sport and became a CrossFit Level 1 Trainer. Sheena also specialises in Strongman / Strongwoman training, running our specialist Strongman sessions in the Spitfire timetable. Alongside this Sheena is also the Head of Administration and Membership for Team Spitfire, and will also be available for Personal Training sessions in the near future!

Matt Deller

Nutrition Specialist / Personal Trainer

Matt Deller Nutrition Specialist / Personal Trainer

Matt has an formidable depth of knowledge and understanding of Sports and Health Nutrition. His specialisms include Weight Management, Eating Disorders and Anxiety Management, Mindset and Life Coaching, Performance Nutrition in Sport, Nutrition Supplements, Energy Pathways and Body Composition Optimisation supported by his Precision Nutrition Level 1, Advanced Coaching Academy Nutrition, Personal Training + Management and Leadership Level 3 & 4.

He is also a highly qualified and extensively experienced Personal Trainer, and proven Athlete in his own right! Matt offers Group sessions and 1-2-1 sessions and packages, able to cater for a wide range of needs from weight loss to strength building and athletic performance.

Testimonial – Jonathan Smith: ‘I’ve worked with Matt for several years now, not only have I lost 105lbs but I’ve had a huge increase in confidence at the same time. Matt has made me aware of what my body is actually capable of achieving.’

So come and meet Matt to discuss your Nutrition requirements and goals, he can’t wait to help you! Contact him by emailing or contact him directly at

Edward Blanch

CrossFit Coach / Circus & Gymnastics Trainer

Edward Blanch CrossFit Coach / Circus & Gymnastics Trainer

Edward trained at the Leicester College of Performing Arts and graduated in 2005 with a Trinity Diploma in Musical Theatre. Whilst at college he performed as a soloist with the Leicester Youth Ballet Company in Giselle and Sleeping Beauty. Since graduating he has performed in music videos, TV shows, Pantos and corporate events throughout the UK and Europe. His work in the US includes tours of Spirit of the Dance and Spirit of Christmas. In 2008 he started his circus training with Poet Theatricals in Florida doing various circus acts including Trapeze, Straps, Bungee, Statue and Shapes. He has put to these to good use as both dance captain and aerial captain in the inaugural casts for Celebrity Cruises newest ships. In 2014 he was involved with the creation and opening of Evolution, a new circus show in Shenzhen China.

Over the past few years he has directed Christmas Live! For Celebrity Cruises, and ‘Saucy Jack & The Space Vixens’ as the Komedia Theatre in Brighton.

Upon discovering Crossfit while working in the US he has passionately pursued the sport of fitness gaining his Level 1 Crossfit Trainer certification in 2016.

Outside of performing he works with International Theatre Works as an Associate Producer on many large-scale shows in China. He continues to perform as well as teach, choreograph and direct around the UK.

Gareth Flack

CrossFit Kids Coach

Gareth Flack CrossFit Kids Coach

Alongside being the proud owner of CrossFit Spitfire Kids Gareth is also a full time Physical Education teacher and has a wealth of teaching experience with children aged 4-16. Gareth gained his Post Graduate Certificate of Education in 2004.

His love of sports started at school where he played Football, Rugby, Cricket and Athletics. He had school county trials in Athletics and Rugby at the age of 16. As a PE teacher Gareth has seen how sport and exercise can change children’s lives. He believes that all children can improve their health, wellbeing and confidence through sport and exercise.

Gareth holds level 1 qualifications in Gymnastics, Athletics and Rugby along with being a qualified first aider. He discovered his passion for CrossFit when CrossFit Spitfire launched in July 2016 and has progressed and developed his own skills to an extremely high level throughout this time, gaining both his CrossFit Level 1 and CrossFit Kids Trainer qualifications. We are very lucky to have Gareth as part of Team Spitfire!!

Joanne Jordan

Circus Coach / Trainer

Joanne Jordan

A flexible and versatile performer Joanne Jordan specialises in aerial hoop, bed of nails, corde lisse, hula hoop and fire. She is also an experienced teacher and runs group and one to one classes in aerial hoop, rope and hula hoop as well as circus skills workshops for all ages and abilities.

After joining the circus at 16 Joanne learnt most of her skills on the road traveling with various circuses first as a dancer, choreographer and poi artist then as a magicians assistant, side show performer and aerialist. Since then she has trained with Lost In Translation, Cambridge Community Circus and The Torwood wheelers and has had private tuition from highly respected performers both in the air and on the ground. She has also undertaken the two day ‘Rigging for aerial performance’ course with Bryan Donaldson of High Performance Rigging and Lost In Translation’s Train the Trainer.

For more information and booking:

Amanda Jones – AMJ Sports Recovery

Rehabilitation Specialist

Amanda Jones

Amanda is a uniquely experienced Rehabilitation Specialist based at our Fully Equipped Clinic at Spitfire, with a passion for preventing injuries and getting people back into their normal fitness routines pain free.

“Everyone should be able to train and complete daily activities pain free”

Amanda runs her own mobile and clinic based recovery business at Spitfire which incorporates sports massage, post care exercises with rehabilitation programmes.

From a young age Amanda competed nationally for Wales in Athletics and Cross Country, achieving some great Personal Bests:

5k: 17.01
10k: 36.13
Half Marathon: 1.23

Amanda spent 8 years within the British Army as a Physical Training Instructor, training others for operational tours in order to cope with extreme hardships. During this time she still competed at a high level and was crowned Welsh Champion, Army Champion and Inter Services Champion for many years.

Over recent years I have been plagued with injuries and thus inspiring my passion to prevent others from this affecting them achieving their peak success in sport or recreational fitness goals.

I now live by the motto “ Rehab, Revive and Recover”

For more information, prices and to arrange an appointment simply contact Amanda:

Tel: 07850 551689
Facebook: @Amjsportsrecovery

Team Spitfire is recruiting!

We’re looking for qualified personal trainers in Norwich to join our coaching team

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